-FITD
-Pratfall Effect
-Halo Effect
-Similarity Factor
-Familiarity Theory
-Smirk vs Smile
-When To Use A Name
-How To Use Humor
-Science Of People Skills
-Consultants Edge
-Right Amount Of Eye Contact
-The Persuasive Touch
-Isopraxism
-Surrounding Symbols
-Olfactory System
-The Beat
-Color Counts
-Balance Of Emotion And Logic
-Fear Factor
-Mood Matters
-Feature vs Benefit
-Benchmarking
-Reduce To The Ridiculous
-Sweeten The Pot
-DITF
-Shifting Focus
-Science Of Yes
-Cognitive Dissonance
-Esteem And Ego
-Positive Ingratiation
-Placebo Effect
-Priming
-Reputation Expectations
-Broken Window Theory
-Pacing And Leading
-Embedded Commands
-Presuppositions